Media Release: Cigna Announced As Principal Sponsor For Wellington Round The Bays
Sport Wellington has announced a new major partnership in conjunction with their award winning event Wellington Round the Bays. Leading insurance provider Cigna Life Insurance New Zealand Ltd has been announced as principal sponsor and naming rights holder for upcoming Wellington Round the Bays events.
Event organisers Sport Wellington operate with a focus to promote, develop and support sport and active recreation in the Wellington region. The organisation continues to deliver the event each year in a bid to encourage the greater Wellington community to become more involved in sport and active recreation.
Wellington-based Cigna has a strong affinity with the communities in which Round the Bays operates, and the partnership fits well with the company’s focus on health and wellbeing.
“The Round the Bays fun run is a fantastic day of family fun and fitness, and we’re delighted to partner with Sport Wellington to continue bringing this event to the community” says Cigna CEO Lance Walker.
“Round the Bays will be Cigna’s biggest sponsorship. The event sits well with our commitment to support Kiwis in making good life decisions regarding their health, wellbeing and sense of security” says Lance.
Not only does Lance see the event as an opportunity to support the community, he is challenging his workmates, and other organisations to take on the challenge and promote a more active workplace. “I’m going to be running in Round the Bays myself,” says Lance “and am encouraging Cigna employees and their friends and families to do the same.”
Sport Wellington CEO Phil Gibbons says the Round the Bays team received an overwhelming response from a variety of organisations interested in sponsorship. Phil says “Cigna have come to the table with a strong set of values that match our own, and a number of great ideas regarding the direction of the event. We are very excited to have established this new relationship with Cigna.”
“To see a world renowned organisation such as Cigna keen to get behind the event and give back to the community is fantastic. We are looking forward to delivering the 2015 event and working towards our mutual goal of building an active and healthy community, together.”
Sport Wellington have organised the iconic event since 1999 and during that period has overseen an 814% growth in participation. They have announced a slight increase in capacity this year with a limit of 14,500 participants.
Cigna Round the Bays will be held on Sunday, 22nd February 2015 on Wellington’s waterfront with registrations opening on Monday, 3rd November. The event will once again feature three distance options including the Fun Run from Frank Kitts to Kilbirnie Park, the Snapper 10km and a half marathon. After consecutive sell outs, it is recommended that participants register early to secure their spot at the start line.
MEDIA RELEASE ENDS
For more information please contact:
Arya Franklyn, Senior Communications Advisor (Cigna)
027 836 7014
Ryan Hambleton, Commercial Development Manager (Sport Wellington)
027 248 0535
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