Introducing Dave, our newest recruit
As part of our push to raise the profile of Cigna and everything we offer to help New Zealanders protect what matters most, we’ve created Dave - a character who will be at the centre of our new marketing campaign.
Dave is a risk-averse chap. He lives in the ‘burbs with his wife and kids, who often raise an eyebrow at his orderly ways. But since he took out Income Protection, Critical Illness and Life Insurance with Cigna, he’s been living a little more dangerously.
Dave will not only be on TV and radio, but also across social media. He’ll be sharing his advice journey and demonstrating the peace of mind that comes from the right cover.
Check out the campaign