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All New Zealanders deserve access to good quality, independent financial advice and we're focused on improving the tools we have to support the valuable service you provide. That's why we launched our Adviser Toolkit - a handy collection of digital tools which you can use to help promote your business and your connection to Cigna.

We’ve just added two more digital marketing guides to help you develop and manage your online presence, promote your business and your connection to Cigna.

These new guides cover the following themes:

  • How to set up and run a Business Facebook Page
    This guide will show you how to create your Facebook Business Account and build your network of followers.  It also provides information on developing your brand ‘voice’ and insights on page performance.

  • Boosting Posts and Creating Ads on Facebook
    This guide will take you through how to boost a Facebook post, creating and ad campaign, tips and tricks for effective advertising.  It’ll also show you how you can determine if Facebook ads have worked for you.

Remember, this kit belongs to you. We plan to keep adding content, but to ensure it continues to be useful, we’d like to hear what you think. Let us know what’s worked, what hasn’t and more importantly, what other content you’d like to see. Feel free to get in touch with your Business Partnership Manager to pass on your feedback or you can email us at nz.comms@cigna.com

Helpful resources

Cigna Life Insurance New Zealand Limited Cigna Life Insurance New Zealand Limited

5 ideas for social media content

Cigna Life Insurance New Zealand Limited Business icon

Get better at Google my Business

Cigna Life Insurance New Zealand Limited Cigna Life Insurance New Zealand Limited

How to network online

Cigna Life Insurance New Zealand Limited Cigna Life Insurance New Zealand Limited

Boosting Posts & Creating Ads on Facebook

Piggy bank icon Cigna Life Insurance New Zealand Limited

How to Set Up and Run a Business Facebook Page